Brochures & White Papers

I’ve often been called upon to write copy, or to make highly technical language sensible to non-technical readers. Creating brochures and white papers allows me to combine my strengths as a writer and a designer to create impactful layouts with elegant language that never gets awkward or wordy.

Stealth Shopper Overview

An 11″x 17″ gatefold brochure designed for use by our sales team.

Dealer Websites Overview

An 11″x 17″ gatefold brochure designed for use by our sales team.

Search Engine Marketing Insert

This insert is part of a kit brochure that included multiple inserts for the various products offered by Driving Force, a business card, and a compact disc that included videos and a full website demo.

Stealth Shopper: Navigating the Research-Driven Marketplace

A 14-page booklet that details the various features of the Stealth Shopper Digital Mystery Shopping report.

d2admin: New Features

A single-sheet brochure, designed to be sent via email, that showcases some of the new features added to Driving Force’s proprietary Content Management System.

d2admin: Strategic Content Presentation

A single-sheet flyer, emailed to clients, that introduced them to d2admin’s strategic content presentation. SCP allowed dealers to customize vehicle details pages to highlight specific characteristics of a given vehicle (e.g., eco-friendly features like hybrid/electric motors). Site users who expressed an interest in these types of vehicles during their searches would be presented with a customized user experience that focused on these features.