Most of my corporate design work since 2007 has been dedicated to branding or re-branding my employer and their products, or providing artwork to my employer’s clients. I did take on a few corporate clients of my own during that time, however.

Inside of a Stealth Shopper gatefold brochure given to prospective clients by the Driving Force sales team.

Logo for the DFORCE mystery shopping web app
Both the app name and the logo hint at the idea of spying/corporate espionage, which was the direction marketing wished to take when they presented the service to prospective clients.

Following the launch of d2admin and our new suite of responsive websites, we felt the company itself needed rebranding. We started with the new driving force logo. We knew we wanted to keep the hurricane theme of the previous logo, but we opted for a custom lowercase logotype with a softer look. We also made the purple/orange color scheme more vibrant.

Following the full re-branding of Driving Force in 2015, new business cards were needed. We went with heavy, matte card stock with a spot gloss finish.