In 2015, Toyota Motor Sales USA, Inc., approached Driving Force with a request to build a proprietary version of our Stealth Shopper Digital Mystery Shopping application. This specially-branded application required role-based access control so that everyone in the Toyota organization, from corporate executives at Toyota’s US headquarters to salespeople at individual Toyota dealerships could view comparative sales performance metrics at various regional levels based on user roles.
The images below are taken from a presentation given to executives at Toyota Headquarters in Torrance, CA. They feature various detailed views of the retooled Stealth Shopper application, insights into the functionality of the application, and infographic design examples. Feel free to check out the entire PowerPoint presentation, too.
System Design: Stealth Shopper Approach
An infographic that provides a general overview of how shops are handled using the role-based permissions required by Toyota.
Deployment: Derivation Logic
An infographic that illustrates how data are collected by the application and then passed through as rules-based metrics that users can evaluate using the app’s analytics.
Deployment: Grading Matrix
An overview of the grading matrix that reveals how grade metrics are defined by specific values. These values are plotted on a series of line graphs that allow users to see their performance changes over time.
Project Management: Issue Tracking
A flowchart that outlines how tech support distributes and prioritizes issues presented by users of the application.
Reporting UI: Dashboard Overview
This detailed mockup depicts the first thing a top-level user sees after logging into the application.
Reporting UI: Dashboard Hierarchy Detail
Another view of the dashboard that reveals how dashboard views and shop report links are displayed to top-level users.
Reporting UI: Shop Report
A detailed mockup of a shop report that allows top-level users to filter by dealer/date, provides big picture metric overviews, a timeline of phone calls and emails received, bar graph for comparative viewing of a single metric against different salespeople, districts or regions, and detailed grades breakdowns.
Reporting UI: Dealer Shop Report
A detailed mockup of a shop report, role-restricted to the dealer level, that reveals per-metric and overall grades for the shop, plus screenshots of the contact form submission and confirmation on the dealer’s own website.
Reporting UI: Responsive
Tablet and Phone views of a role-restricted dealer shop.
Reporting UI: Navigation
Detailed views of the various navigation schemes used throughout the Mystery Shopper application.
